Cold Communities with @Fabiana_Ferrarini

“Queen Warrior“ Fabiana Ferrarini talks building communities to maximize your social media impact & profit

Ludovici : How did you become the “Queen Warrior” ?

Queen Warrior : Being a single mom, a college student, and a women who went through an abusive relationship, working out became my outlet. It made me feel alive. I was able to be myself and be heard.

Ludovici : Did this translate to your social media ?

Queen Warrior : At first no. I used my socials to sell product but after sales slowed down I decided to just post content. Of myself, my family, working out, things I enjoyed.

Ludovici : How we’re you able to connect with your followers ?

Queen Warrior : I started being myself and using my voice. Understanding exactly who I am and the things I wanted to communicate and accomplish helped me a lot. I find joy in helping people win and a part of doing that is being able to share my story, my pain, and connect with my followers on a deeper level. First I asked myself who am I? What niches am I an expert in? What am I most equipped to help people with? What am I passionate about teaching? Then I wrote it all down to keep me focused.

Ludovici : That’s cold ! I love helping people and seeing them succeed but how do you do this and still make money ?

Queen Warrior : Well after you understand who you are and you’re why. You have to understand your audience. Who is following you? What do they want? What kind of information are they looking for? Use your social media analytics and tools to get this information. Poll them and ask them what would they like to learn from you. Test your overall message and see who resonates with you.

Ludovici : So once I do this, they’ll just give me their money because they want me to win too ?

Queen Warrior : They’ll become your customers once you sell them on WHY they need what you offer. Give them the WHY for free and sell them the HOW. Use your pain and their pain to create compelling content. It’s not easy but it’s more rewarding in the long run. If they come easy they’ll leave easy. Having a community is the most important part of your brand. Create an avatar of who your target customer is and continue to care about that one person or “avatar” to appeal to many. Show up for them everyday to inspire them and build trust. Give a voice to those cool pictures you have. Go live. Join lives. This will attract your target audience and make them want to spend money with you.

Follow Fabiana on IG @Fabiana_Ferrari for more great content and @QueenWarriorsTv for the #1 Live at home home Workout Program