Cold Brands with @Featuring_Jose

“Digital Course Whisperer” Jose Bennet talks transformation and impact through branding

Ludovici : Exactly what is a brand ?

Digital Course Whisperer : A brand is an emotional response from other people based on you and your company.

Ludovici : How do you transform and impact people through your brand ?

Digital Course Whisperer : You use your mastery. You have to know that what you do is life or death for someone and you convey that through your messaging.

Ludovici : If I focus on my mastery, how do I serve people without continuously taking away from myself ? Because my mastery is truly a need for people.

Digital Course Whisperer : You can’t serve and survive at the same time. The people in need will come to you. If you’re a master your fee is warranted. You don’t negotiate with a master.

Ludovici : Exactly how do I display my mastery and brand without coming across as arrogant cocky ?

Digital Course Whisperer : Masters speak in absolutes. Masters have a profound knowledge in their subject. Masters can teach their subject to others. Masters can change lives with their knowledge.

Ludovici : How does this translate to marketing the brand ?

Digital Course Whisperer : You have to first educate them. Next you entertain them. Then you inspire them. And last you convey your status as a master. What has you mastery been able to do for you?

Ludovici : Do I have to promote myself to sell my brand ?

Digital Course Whisperer : Not necessarily but you must understand yourself and understand the difference between manipulation and influence. Who are you? What do you do? Who you do serve? How are you different? Why do you do it? What’s holding you back from being a master? After you understand and convey all of that, understand that people are simple and selfish. They want to know what’s in it for them. Manipulation is your agenda when you’re communicating to them. Influence is their agenda when communicating with you.

If you want more tips on how to monetize and impact the world using your personal brand. Follow The Digital Course Whisperer on IG @Featuring_Jose !